International Summer University (ISU) 2016

8th – 10th June, 2016 in Cologne

Customer Journey – Touring the Trade Fair Touchpoints

5 Reasons to participate:

1. Gain an overview of present market trends in the trade fair industry: ISU 2016 will focus on new ideas for the customer experience in the trade fair industry.

2. Understand your customers much better: Lectures, workshops and case studies, moderated by top executives and recognized university professors, help you take the customer’s point of view.

3. Think outside the box
: Visionary sessions with lateral thinkers allow discussions of unconventional ideas along new paths.

4. Enrich your business network and prove your professional value: Social events, such as get-togethers and excursions, provide opportunities for networking activities.

5. Prove your competence: You will receive a personal certificate signed by the responsible university professors and by the UFI President.

Target Group

The International Summer University is targeted at the middle and higher management of companies in the trade fair and exhibition industry. Professionals from around the world are welcome in Cologne. The conference language is English.

Selected Speakers of ISU 2016

Arwen Obermeyer
Director & Partner,
Prof. Dr. Jens Böcker
Management Sciences,
University of Applied Sciences
Kai Hattendorf
Managing Director,
UFI – The Global Association
 of the Exhibition Industry
 Prof. Dr. Jan H. Schumann
Professor of Marketing
and Innovation,
 University of Passau

Participation Fees

Prices (excl. VAT) are as follows:

  UFI Members  Non UFI Members
 Early Birds * 975 € 1 150 €
 Regular Fee 1 075 € 1 250 €
* Early Bird fee is valid until April 10th, 2016

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Registration Form


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“Excellent balance between academy and practitioners!
Participants can apply their learning to their respective industries. I would encourage everyone who wants to upgrade their knowledge to participate in the ISU!” Markus Tan, Deputy Director (Singapore Tourism Board)

“I enjoyed the combination of lectures, workshops and panel discussions. The ISU is a perfect platform to exchange ideas with colleagues from all over the world.” (Rachel Gentle, Client Services Director, Global Experience Specialists, United Kingdom)

“I highly appreciated the variety of subjects dealt with at ISU 2013. It was a great opportunity to look at the innovation process from different angles.” (Didier Peier, MCH Group, Switzerland)

“I received several stimulating ideas for my work at home.” (Wu Xiao Feng, Professor Department of Commerce Management, Guilin Institute of Tourism, China) 

2015 ISU Alumni Class


2014 ISU Alumni Class


If you are interested in the program of past ISUs please click here.


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