Operations Award

Objectives of the "UFI Operations Award" competition

  • To reward, the best exhibition industry initiatives connected to operations issues as they are related to the current competition theme.
  • To give exhibition professionals the opportunity to exchange interesting and innovative ideas, concepts, techniques and knowledge to related operations issues.
  • To honour those in the exhibition industry who have successfully implemented creative and results-oriented initiatives.

Fira de Barcelona wins 2014 UFI Operations Award

UFI, the Global Association of the Exhibition Industry, organizes annual industry-wide competitions to recognize and reward the best initiatives in a variety of related areas.  At recent UFI Focus Meetings held in Poznan, the winners of the 2014 ICT and Operations & Services competitions were selected by participating exhibition professionals.  IFEMA (Madrid) was chosen over Fiera Milano S.p.A. (Milan), and UBM plc (London) as the 2014 UFI ICT winner for its entry answering the question, “What have you done to fit your IT team to the future”?  Fira Barcelona, in a tight contest with Freeman SP (USA) and UBM Tech (USA), was selected UFI Operations & Services award winner for its entry meeting this year’s topic, “How to create an excellent attendee experience onsite.”  
Fira Barcelona’s winning UFI Operations & Services entry focused on the creation of an “mPowered experience” where the “m” in mPowered emphasizes the importance of mobile technology to the event experience, and “powered” highlights the active, event “experience” of the visitor.
Building on three pillars, B-informed, B-fast, and B-connected, the programme objectives target real-time information access, time-saving in venue services, and maximized networking opportunities. The commitment of all operations departments to a common goal was essential to the programme’s success. Services ranging from mobile registration and badging to real time catering and public transport apps enabled the visitor to use his smartphone to create his own exhibition experience.    
Xavier Michavila - Technology Services Director of Fira Barcelona explained, “The ‘mPowered’ living project concept places the excellence of the exhibition experience into the hands of the visitor, thus maximizing his return on the investment required to attend an exhibition event.”
Paul Woodward, UFI Managing Director, applauded winners and finalists, saying “It’s our objective with these competitions to give exhibition professionals the opportunity to exchange interesting and innovative ideas, and techniques.  We are always pleased to award exhibition organizations from around the world for their high-level contributions to our industry”.  

(Left to Right) 2014 UFI Operations & Services Award winner Xavier Michavila (Fira Barcelona),
 is joined by competition finalists Marc Pomerleau (Freeman Enterprise, USA)
and Christopher Watters (UBM LLC, USA).

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